Cursor, in cooperation with PRO Business Solutions – the provider of Shelf View 360 technology – combines an advanced AI-powered tool with the expertise of its nationwide network of field auditors. As a result, FMCG manufacturers and retail chains gain fast access to reliable shelf data collected using Visual Recognition technology.
Shelf View 360 addresses the growing demand for real-time insights into product availability, shelf execution quality, and competitors’ in-store activities.
Retail is becoming increasingly data-driven, but data alone is not enough if it cannot be collected quickly, at scale, and in a consistent way. Today, clients expect more than just market reports – they need data that can be immediately translated into commercial decisions and field actions – says Przemysław Bogdański, President of the Management Board at Cursor.
A key advantage of Shelf View 360 is its combination of advanced technology and operational scale. Unlike traditional market audits, the solution enables monitoring of a significantly larger number of stores while delivering actionable insights within just a few business days. During store visits, Cursor auditors scan shelves, and the collected materials are uploaded directly to the analytical platform. The data is then transformed into clear reports, dashboards, and analytical summaries.
The system analyses video footage rather than individual photos, allowing it to monitor product prices, availability, out-of-stocks, shelf share, promotional displays, and planogram compliance. It is designed to work in real retail environments, accurately recognizing products even in narrow aisles or behind refrigerated display doors.
Importantly, Shelf View 360 is based on a permanent panel of nearly 1,500 stores per month across multiple retail formats. This coverage provides a representative view of market conditions and enables ongoing monitoring of trends in Poland’s largest retail chains.
In practice, the solution helps FMCG and retail companies make faster commercial decisions and improve execution standards at the point of sale.
Shelf View 360 leverages technology provided by PRO Business Solutions, a company specializing in AI, Visual Recognition, and Augmented Reality solutions for the FMCG and retail sectors. Cursor is responsible for field execution, providing experienced auditors and operational support.
More information: https://oexcursor.pl/shelfview360/
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