Cursor with a new visual identity and website

Cursor, part of the OEX Group, introduced a new visual identity and logo on September 2, 2025.

In recent years, we have been systematically expanding our offering - implementing new, complementary services, entering new market segments, and extending our competencies beyond the traditional frameworks of operational sales support. Today, we are taking another step forward - we are unveiling a new visual identity for the Cursor brand, which opens a new chapter in the company’s history and supports the execution of our growth strategy for 2026–2030,”said Przemysław Bogdański, President of the Management Board, Cursor from OEX Group.

Cursor presents itself in a simple and modern way as the partner of first choice supporting the sales of global brands in Poland. Entering a new stage of development, the company’s team is guided by the idea of continuous progress and the slogan Together, we drive progress forward, which the company relates to the market, its clients, and its own organization.

The brand diagnosis that initiated our rebranding was clear - the market perceives players in our category as almost indistinguishable. Cursor is a brand that truly stands out: through its people, work culture, approach to partnership, and focus on efficiency. The strongest confirmation of this is our current NPS score, which reached an impressive 86 in 2025 - a result we are extremely proud of,”added Przemysław Bogdański.

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Supporting sales and with sales processes - Cursor (powered by OEX).